I've been waiting for this one! Asta is incredible and I love reading more about her background and how she approaches style. She has such a strong fashion POV and I always learn something new from her posts. And the Future Reference ISO tool is amazing! I'm in the process of filling it to the brim with things I've been searching for for years - thank you for creating this!
Thanks Clair, this was fab! It’s always so insightful to hear how others go about managing their wardrobes - and this interview delivers all the nitty gritty we want to hear from someone who articulates well their everyday practices around clothes. And I can relate to Asta’s comment about ‘muting’ herself at work - it’s such a good feeling to bring your whole (style) self to work too.
Yes! When you stop thinking about 'work clothes' there are so many other possibilities of what it means to shop up confident to work but also feeling like yourself. I'm so glad to hear you enjoyed the interview Meg! <3
Thank you for asking such insightful questions. I love it when an interview makes me think deeper about why I do what I do. It was so great to meet you in NYC, excited to see you again sometime soon there or Bay Area!
Same here! The goal is to help people be happier with their closets and make circularity a part of every purchase. You're already doing it. Excited to chat more the next time our paths cross!
Aastha is one of the coolest people I've ever met. I love how her brain works and how she's so good at mixing pieces together. This was so fun to read and learn more about her.
Great interview, Claire and Asta! So much shopping advice is what to buy, not how to buy. It's refreshing to see someone treat building a wardrobe like the blend of art and science it is. Also, "Biggest closet regret: I really can’t think of anything" = goals.
I've been waiting for this one! Asta is incredible and I love reading more about her background and how she approaches style. She has such a strong fashion POV and I always learn something new from her posts. And the Future Reference ISO tool is amazing! I'm in the process of filling it to the brim with things I've been searching for for years - thank you for creating this!
I really loved this one! Asta has such a unique perspective coming from design, and she is so thoughtful with her writing. So glad you enjoyed!
You are a truly inspiring woman ✨💪🏻🙌
Thank you so much!
Thanks Clair, this was fab! It’s always so insightful to hear how others go about managing their wardrobes - and this interview delivers all the nitty gritty we want to hear from someone who articulates well their everyday practices around clothes. And I can relate to Asta’s comment about ‘muting’ herself at work - it’s such a good feeling to bring your whole (style) self to work too.
Yes! When you stop thinking about 'work clothes' there are so many other possibilities of what it means to shop up confident to work but also feeling like yourself. I'm so glad to hear you enjoyed the interview Meg! <3
Thank you for asking such insightful questions. I love it when an interview makes me think deeper about why I do what I do. It was so great to meet you in NYC, excited to see you again sometime soon there or Bay Area!
Same here! The goal is to help people be happier with their closets and make circularity a part of every purchase. You're already doing it. Excited to chat more the next time our paths cross!
Aastha is one of the coolest people I've ever met. I love how her brain works and how she's so good at mixing pieces together. This was so fun to read and learn more about her.
Completely agree on how her brain works - she shares all of her frameworks and methodology so eloquently. We're so glad you enjoyed!
Love Asta! Now show us that Kelly!! 💗💗💗
Yes!!!
Great interview, Claire and Asta! So much shopping advice is what to buy, not how to buy. It's refreshing to see someone treat building a wardrobe like the blend of art and science it is. Also, "Biggest closet regret: I really can’t think of anything" = goals.
Truly goals. We love the concept its not about what you buy but how you buy it. Thanks for reading!
Loved this! Asta has such a strong unique pov on style, and a beautiful voice.
Oh I’m so glad, thank you Xue! I love how her style POV influenced by her background in design. Always a fun read.
Thank you for the mention and glad to see these connections happening via resale. FR is a great tool; I am using it myself. -J
We’re for everyone trying to make fashion more circular 🫶